{"id":12951,"date":"2023-11-22T16:54:54","date_gmt":"2023-11-22T21:54:54","guid":{"rendered":"https:\/\/lumomedialab.wpcomstaging.com\/?p=12951"},"modified":"2023-12-26T05:30:30","modified_gmt":"2023-12-26T10:30:30","slug":"blip-5-roblox-impulsa-ganancias-publicitarias_metaverso","status":"publish","type":"post","link":"https:\/\/lumomedialab.com\/es\/blip-5-roblox-impulsa-ganancias-publicitarias_metaverso\/","title":{"rendered":"Roblox impulsa sus ganancias publicitarias. Estrategias innovadoras para atraer marcas en el Metaverso"},"content":{"rendered":"<div id=\"fws_6a4a2530d761c\"  data-br=\"20px\" data-br-applies=\"both\" data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row  top_margin_-230px bottom_margin_40px zindex-set\"  style=\"padding-top: 180px; padding-bottom: 180px;  z-index: 100;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap using-image\"><div class=\"row-bg viewport-desktop using-image lazyload\"  style=\"background-image:inherit; background-position: center center; background-repeat: no-repeat; \" data-bg-image=\"url(https:\/\/i0.wp.com\/lumomedialab.com\/wp-content\/uploads\/2023\/11\/portadas-_Mesa-de-trabajo-1.jpg?fit=2200%2C1238&#038;ssl=1)\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a4a2530d7f34\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h6 style=\"text-align: center;\"><span class=\"NormalTextRun SCXW168978807 BCX0\" data-ccp-parastyle=\"heading 1\">Roblox <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW168978807 BCX0\" data-ccp-parastyle=\"heading 1\">impulsa<\/span><span class=\"NormalTextRun SCXW168978807 BCX0\" data-ccp-parastyle=\"heading 1\"> sus <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW168978807 BCX0\" data-ccp-parastyle=\"heading 1\">ganancias<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW168978807 BCX0\" data-ccp-parastyle=\"heading 1\">publicitarias<\/span><span class=\"NormalTextRun SCXW168978807 BCX0\" data-ccp-parastyle=\"heading 1\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW168978807 BCX0\" data-ccp-parastyle=\"heading 1\">Estrategias<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW168978807 BCX0\" data-ccp-parastyle=\"heading 1\">innovadoras<\/span><span class=\"NormalTextRun SCXW168978807 BCX0\" data-ccp-parastyle=\"heading 1\"> para <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW168978807 BCX0\" data-ccp-parastyle=\"heading 1\">atraer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW168978807 BCX0\" data-ccp-parastyle=\"heading 1\">marcas<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW168978807 BCX0\" data-ccp-parastyle=\"heading 1\">en<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW168978807 BCX0\" data-ccp-parastyle=\"heading 1\">el<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW168978807 BCX0\" data-ccp-parastyle=\"heading 1\">Metaverso<\/span><\/h6>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a4a2530d8992\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  right_padding_12pct left_padding_12pct\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-border-radius=\"15px\" data-shadow=\"small_depth\" data-animation=\"fade-in\"  style=\"margin-bottom: 50px; \">\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"611\" width=\"941\" data-animation=\"fade-in\" src=\"https:\/\/i0.wp.com\/lumomedialab.com\/wp-content\/uploads\/2023\/11\/Captura-de-Pantalla-2023-11-22-a-las-1.24.03-p.m.png?fit=941%2C611&#038;ssl=1\" alt=\"\"  \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a4a2530d9660\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  bottom_margin_70px right_padding_12pct left_padding_12pct\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p style=\"text-align: left;\"><span data-contrast=\"auto\">Las ganancias publicitarias de Roblox est\u00e1n en crecimiento, aunque actualmente son modestas. A pesar de la cautela de los l\u00edderes, al hablar sobre la publicidad durante la llamada de ganancias del tercer trimestre de 2023, se destac\u00f3 la importancia de las marcas en la plataforma del metaverso. Roblox est\u00e1 trabajando en implementar anuncios program\u00e1ticos y experiencias personalizadas de marca, buscando convencer a m\u00e1s marcas para gastar en la plataforma. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\">A trav\u00e9s de la entrevista con Joe Ferencz, CEO de Gamefam, se destac\u00f3 la necesidad de adaptar las estrategias de las marcas a la naturaleza de la plataforma de juegos de Roblox. Adem\u00e1s, se se\u00f1al\u00f3 la superioridad de Roblox en herramientas de medici\u00f3n y datos en comparaci\u00f3n con otras plataformas, lo que destaca su ventaja en el Metaverso, aunque Fortnite, con sus gr\u00e1ficos tridimensionales, est\u00e1 buscando mejorar sus capacidades de medici\u00f3n para competir. En resumen, se enfatiza la importancia de las marcas en la econom\u00eda virtual de Roblox, la diversificaci\u00f3n de estrategias publicitarias y la necesidad de adaptarse a las particularidades de la plataforma para tener un impacto exitoso.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\">Encuentra el art\u00edculo completo: <\/span><a href=\"https:\/\/digiday.com\/marketing\/roblox-earnings-why-enticing-brands-is-key-to-the-future-of-the-metaverse-platform\/\"><span data-contrast=\"none\">https:\/\/digiday.com\/marketing\/roblox-earnings-why-enticing-brands-is-key-to-the-future-of-the-metaverse-platform\/<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p> Las ganancias publicitarias de Roblox est\u00e1n en crecimiento, aunque actualmente son modestas. A pesar de la cautela de los l\u00edderes, al hablar sobre la publicidad durante la llamada de ganancias del tercer trimestre de 2023, se destac\u00f3 la importancia de las marcas en la plataforma del metaverso. Roblox est\u00e1 trabajando en implementar anuncios program\u00e1ticos y experiencias personalizadas de marca, buscando convencer a m\u00e1s marcas para gastar en la plataforma.<\/p>","protected":false},"author":218522615,"featured_media":12952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[121970],"tags":[],"class_list":["post-12951","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roblox impulsa sus ganancias publicitarias. Estrategias innovadoras para atraer marcas en el Metaverso - LUMO MediaLab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lumomedialab.com\/es\/blip-5-roblox-impulsa-ganancias-publicitarias_metaverso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roblox impulsa sus ganancias publicitarias. Estrategias innovadoras para atraer marcas en el Metaverso - LUMO MediaLab\" \/>\n<meta property=\"og:description\" content=\"Las ganancias publicitarias de Roblox est\u00e1n en crecimiento, aunque actualmente son modestas. A pesar de la cautela de los l\u00edderes, al hablar sobre la publicidad durante la llamada de ganancias del tercer trimestre de 2023, se destac\u00f3 la importancia de las marcas en la plataforma del metaverso. 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