{"id":8251,"date":"2022-08-29T16:15:18","date_gmt":"2022-08-29T21:15:18","guid":{"rendered":"https:\/\/lumomedialab.wpcomstaging.com\/?p=8251"},"modified":"2022-11-09T08:03:02","modified_gmt":"2022-11-09T13:03:02","slug":"lumo-box-3-0","status":"publish","type":"post","link":"https:\/\/lumomedialab.com\/es\/lumo-box-3-0\/","title":{"rendered":"LUMO Box Web 3.0"},"content":{"rendered":"
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Oportunidades<\/span> que <\/span>una<\/span> Web <\/span>descentralizada<\/span> y <\/span>participativa<\/span> brinda<\/span> a la <\/span>industria de los medios y el entretenimiento<\/span>.<\/span><\/span><\/h3>\n

Entrenar la mirada, para acercarnos a los futuros, hace parte de nuestra esencia como LUMO Media Lab, el laboratorio de futuros de Caracol Televisi\u00f3n y, desde nuestra iniciativa LUMO Box, nos encargamos de presentar oportunidades y experiencias que permitan a los participantes conectarse con el futuro y conocer transiciones en las tecnolog\u00edas relacionadas con la industria de medios.<\/span>\u00a0<\/span><\/p>\n

El pasado jueves\u00a0 25 de agosto, realizamos la segunda versi\u00f3n del LUMO Box<\/strong>, el cual, en esta ocasi\u00f3n estuvo enfocado en la WEB 3.0, un concepto del que cada vez se habla m\u00e1s y que dispone interesantes discusiones sobre el futuro de Internet en la industria del entretenimiento.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Acercamiento<\/span> al
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Para comprender de mejor manera este tema, planteamos la sesi\u00f3n como una experiencia virtual y alternativa, en el marco de la Semana de la Cultura de Caracol; con la intenci\u00f3n de empezar a familiarizar al p\u00fablico de la compa\u00f1ia con estas plataformas, que conocieran el funcionamiento de estos nuevos canales de comunicaci\u00f3n, as\u00ed como las narrativas sensoriales que estas tecnolog\u00edas propician.<\/span>\u00a0<\/span><\/p>\n

Fue as\u00ed como exploramos el metaverso\u00b9<\/span>\u00a0SPATIAL, creando un entorno al que llamamos LUMO Box Space<\/a><\/span>. En este escenario, presentamos\u00a0 el enfoque estrat\u00e9gico de LUMO Media Lab en torno al dise\u00f1o de futuros y lo complementamos con infograf\u00edas asociadas a la Web 3.0, una Web cada vez m\u00e1s descentralizada y participativa. Nuestra Directora, Nathalie V\u00e9lez, fue la encargada de dirigir el recorrido por este espacio, usando un avatar de s\u00ed misma, como se puede observar en las im\u00e1genes siguientes.\u00a0<\/span>\u00a0<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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La <\/span>evoluci\u00f3n<\/span> de Internet y <\/span>proyecciones<\/span> de la Web 3.0<\/span><\/span>\u00a0<\/span><\/span><\/h3>\n\t<\/div>\n<\/div>\n\n\n\n
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Abrimos<\/span> el<\/span> di\u00e1logo<\/span> con <\/span>nuestro<\/span> invitado<\/span>, Juli\u00e1n Castro Olivera, Product Manager del <\/span>unicornio<\/span> Latinoamericano GLOBANT<\/a>. <\/span><\/span>Tambi\u00e9n<\/span> desde<\/span> el<\/span> metaverso<\/span>, y <\/span>usando<\/span> un avatar <\/span>dise\u00f1ado<\/span> por<\/span> <\/span>\u00e9l<\/span><\/span>, Juli\u00e1n <\/span>comparti\u00f3<\/span> sus <\/span>apreciaciones<\/span> sobre<\/span> la <\/span>evoluci\u00f3n<\/span> de Internet, sus <\/span>inicios<\/span> como<\/span> econom\u00eda<\/span> de <\/span>informaci\u00f3n<\/span> –<\/span>pasando<\/span> por<\/span> la <\/span>econom\u00eda<\/span> de las <\/span>plataformas<\/span> y <\/span>analizando<\/span> las <\/span>proyecciones<\/span> de <\/span>esta<\/span> nueva<\/span> econom\u00eda<\/span> de la <\/span>propiedad<\/span> llamada<\/span> Web 3.0-, junto con <\/span>los<\/span> diferentes<\/span> conceptos<\/span> que <\/span>giran<\/span> alrededor<\/span> de <\/span>este<\/span> tema<\/span>, <\/span>como<\/span> la descentralizaci\u00f3n, blockchain y <\/span>los<\/span> NFT\u2019s.\u00a0\u00a0En <\/span>relaci\u00f3n<\/span> con <\/span>este<\/span> \u00faltimo<\/span> aspecto<\/span>, <\/span>el<\/span> equipo<\/span> de LUMO <\/span>entreg\u00f3<\/span> a <\/span>todos<\/span> los<\/span> participantes<\/span> del <\/span>evento<\/span> el<\/span> primer NFT de LUMO Media Lab <\/strong><\/span>como<\/span> obsequio<\/span>.<\/span><\/span><\/span><\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n

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Te<\/span> invitamos<\/span> a <\/span>conocer<\/span> el<\/span> NFT que <\/span>entregamos<\/span> a <\/span>los <\/span>asistentes en nuestro OpenSea<\/a><\/strong><\/span><\/span><\/em><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n

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Continuando<\/span> la <\/span>actividad<\/span>, Luis Miguel Guerrero y Harold Bonilla, del <\/span>equipo<\/span> de\u00a0LUMO, <\/span>presentaron<\/span> un <\/span>resumen<\/span> de las <\/span>expectativas<\/span> de las <\/span>diferentes<\/span> versiones<\/span> de la Web 1, 2 y 3, <\/span>mostrando<\/span> su<\/span> evoluci\u00f3n<\/span>, <\/span>los<\/span> retos<\/span> de la Web 3 y <\/span>c\u00f3mo<\/span> se <\/span>visualiza<\/span> el<\/span> futuro<\/span> a la luz de <\/span>su<\/span> utilizaci\u00f3n<\/span>, <\/span>as\u00ed<\/span> como<\/span> un <\/span>mapa<\/span> de mercado de la web 3.0, que <\/span>sintetiza<\/span> la <\/span>complejidad<\/span> de <\/span>estas<\/span> nuevas<\/span> plataformas<\/span>, sus <\/span>funcionalidades<\/span>, <\/span>beneficios<\/span> e interfaces de <\/span>una<\/span> Web <\/span>descentralizada<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n

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Si <\/span>te<\/span> perdiste<\/span> la <\/span>transmisi\u00f3n<\/span> de <\/span>este<\/span> LUMO Box y <\/span>quieres<\/span> conocer<\/span> en<\/span> qu\u00e9<\/span> consiste<\/span> la Web 3.0, <\/span>podr\u00e1s<\/span> encontrar<\/span> la <\/span>grabaci\u00f3n<\/span> en<\/span> el<\/span> siguiente<\/span> enlace:<\/span><\/span><\/p>\n

https:\/\/bit.ly\/3CFxIot<\/span><\/span><\/a>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n

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Conoce las oportunidades que una red descentralizada y participativa, como la Web 3.0, ofrece a la industria de los medios y el entretenimiento. <\/p>","protected":false},"author":218522615,"featured_media":8270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[121960],"tags":[121962],"class_list":{"0":"post-8251","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"tag-lumo-box"},"yoast_head":"\nLUMO Box Web 3.0 - 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