[vc_row type=»full_width_content» full_screen_row_position=»middle» column_margin=»default» column_direction=»default» column_direction_tablet=»default» column_direction_phone=»default» bg_image=»12324″ bg_position=»center center» background_image_loading=»default» bg_repeat=»no-repeat» video_bg=»use_video» background_video_loading=»default» scene_position=»center» top_padding=»12%» left_padding_desktop=»14%» constrain_group_2=»yes» right_padding_desktop=»14%» top_padding_tablet=»20%» left_padding_tablet=»7%» constrain_group_4=»yes» right_padding_tablet=»7%» left_padding_phone=»0″ constrain_group_6=»yes» right_padding_phone=»0″ translate_y=»-250″ text_color=»light» text_align=»left» row_border_radius=»none» row_border_radius_applies=»bg» overflow=»visible» enable_gradient=»true» color_overlay=»#000000″ color_overlay_2=»rgba(24,0,45,0.8)» advanced_gradient_angle=»0″ overlay_strength=»0.5″ gradient_direction=»left_t_to_right_b» enable_shape_divider=»true» shape_divider_color=»#ffffff» shape_divider_position=»bottom» shape_divider_height=»250″ bg_image_animation=»none» video_mute=»true» shape_type=»curve» gradient_type=»default»][vc_column column_padding=»no-extra-padding» column_padding_tablet=»inherit» column_padding_phone=»inherit» column_padding_position=»all» column_element_spacing=»default» centered_text=»true» background_color_opacity=»1″ background_hover_color_opacity=»1″ column_shadow=»none» column_border_radius=»none» column_link_target=»_self» column_position=»default» advanced_gradient_angle=»0″ gradient_direction=»left_to_right» overlay_strength=»0.3″ width=»1/1″ tablet_width_inherit=»default» tablet_text_alignment=»default» phone_text_alignment=»default» animation_type=»default» bg_image_animation=»none» border_type=»simple» column_border_width=»none» column_border_style=»solid» gradient_type=»default»][divider line_type=»No Line» custom_height=»10″ custom_height_tablet=»50″ custom_height_phone=»100″][image_with_animation image_url=»8617″ image_size=»full» animation_type=»entrance» animation=»Fade In» hover_animation=»none» alignment=»center» border_radius=»none» box_shadow=»none» image_loading=»default» max_width=»custom» top_position_desktop=»40″ max_width_custom=»100%200″ max_width_custom_tablet=»150″ max_width_custom_phone=»100″][vc_column_text css=».vc_custom_1690545099901{margin-top: 25px !important;margin-bottom: 70px !important;}»]

N°28 / Julio 28 de 2023

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Personalización masiva:

[/vc_column_text][split_line_heading animation_type=»line-reveal-by-space» font_style=»h3″ line_reveal_by_space_text_effect=»default» content_alignment=»default» mobile_content_alignment=»inherit» link_target=»_self» text_content=»tu futuro a la carta» font_size=»40%»]

Small details create

the big picture

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Un análisis al cambio en la forma de comprar y a los gustos de las personas.

[/vc_column_text][/vc_column][/vc_row][vc_row type=»full_width_content» full_screen_row_position=»middle» column_margin=»default» column_direction=»default» column_direction_tablet=»default» column_direction_phone=»default» bg_color=»#ff008c» scene_position=»center» bottom_padding=»10%» left_padding_desktop=»6%» constrain_group_2=»yes» right_padding_desktop=»6%» translate_y=»-150″ text_color=»light» text_align=»left» row_border_radius=»none» row_border_radius_applies=»bg» overflow=»visible» id=»more-features» enable_gradient=»true» color_overlay=»#ff0083″ color_overlay_2=»rgba(107,0,57,0.87)» advanced_gradient_angle=»0″ overlay_strength=»1″ gradient_direction=»top_to_bottom» shape_divider_position=»bottom» bg_image_animation=»none» shape_type=»» gradient_type=»default»][vc_column column_padding=»no-extra-padding» column_padding_tablet=»inherit» column_padding_phone=»inherit» column_padding_position=»all» column_element_spacing=»default» background_color_opacity=»1″ background_hover_color_opacity=»1″ column_shadow=»none» column_border_radius=»none» column_link_target=»_self» column_position=»default» gradient_direction=»left_to_right» overlay_strength=»0.3″ width=»1/1″ tablet_width_inherit=»default» tablet_text_alignment=»default» phone_text_alignment=»default» animation_type=»default» bg_image_animation=»none» border_type=»simple» column_border_width=»none» column_border_style=»solid»][vc_row_inner column_margin=»default» column_direction=»default» column_direction_tablet=»default» column_direction_phone=»default» top_padding=»100″ text_align=»left» row_position=»default» row_position_tablet=»inherit» row_position_phone=»inherit» overflow=»visible» pointer_events=»all»][vc_column_inner column_padding=»padding-4-percent» column_padding_tablet=»inherit» column_padding_phone=»inherit» column_padding_position=»right» column_element_spacing=»default» background_color_opacity=»1″ background_hover_color_opacity=»1″ column_shadow=»none» column_border_radius=»none» column_link_target=»_self» gradient_direction=»left_to_right» overlay_strength=»0.3″ width=»2/3″ tablet_width_inherit=»default» animation_type=»default» enable_animation=»true» animation=»fade-in-from-bottom» bg_image_animation=»none» border_type=»simple» column_border_width=»none» column_border_style=»solid»][vc_column_text css_animation=»fadeInUp»]

Startups

[/vc_column_text][vc_column_text css_animation=»fadeInUp» css=».vc_custom_1690546112604{margin-top: 25px !important;}»]La búsqueda de artículos y servicios que se ajusten a las necesidades específicas, gustos y tiempos de cada persona, ha desencadenado una ola en el desarrollo de empresas que cada vez están más enfocadas en la personalización de sus productos y contenidos.

Aquí hay unos ejemplos:[/vc_column_text][split_line_heading animation_type=»line-reveal-by-space» font_style=»h1″ line_reveal_by_space_text_effect=»default» content_alignment=»default» mobile_content_alignment=»inherit» link_target=»_self»]

Salient is loaded with powerful features

that makes building a website easy

[/split_line_heading][/vc_column_inner][vc_column_inner column_padding=»no-extra-padding» column_padding_tablet=»inherit» column_padding_phone=»inherit» column_padding_position=»all» column_element_spacing=»default» background_color_opacity=»1″ background_hover_color_opacity=»1″ column_shadow=»none» column_border_radius=»none» column_link_target=»_self» gradient_direction=»left_to_right» overlay_strength=»0.3″ width=»1/3″ tablet_width_inherit=»default» animation_type=»default» bg_image_animation=»none» border_type=»simple» column_border_width=»none» column_border_style=»solid»][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=»yes» column_margin=»20px» column_direction=»default» column_direction_tablet=»default» column_direction_phone=»default» left_padding_desktop=»50″ constrain_group_2=»yes» right_padding_desktop=»50″ text_align=»left» row_position=»default» row_position_tablet=»inherit» row_position_phone=»inherit» overflow=»visible» pointer_events=»all»][vc_column_inner column_padding=»no-extra-padding» column_padding_tablet=»inherit» column_padding_phone=»inherit» column_padding_position=»all» column_element_spacing=»default» background_color_opacity=»1″ background_hover_color_opacity=»1″ column_shadow=»none» column_border_radius=»none» column_link_target=»_self» gradient_direction=»left_to_right» overlay_strength=»0.3″ width=»1/4″ tablet_width_inherit=»default» animation_type=»default» enable_animation=»true» animation=»fade-in-from-bottom» bg_image_animation=»none» border_type=»simple» column_border_width=»none» column_border_style=»solid»][fancy_box box_style=»parallax_hover» icon_family=»fontawesome» image_url=»12311″ link_new_tab=»true» parallax_hover_box_alignment=»bottom» parallax_hover_box_overlay=»#ff2890″ parallax_hover_box_overlay_opacity=»0.9″ parallax_hover_box_overlay_opacity_hover=»0.9″ border_radius=»10px» image_loading=»default» color_scheme=»dark» secondary_content=»here’s some awesome text that would only be shown on hover» min_height=»400″ icon_size=»30″ icon_fontawesome=»fa fa-external-link» link_url=»https://www.nexweave.com/» link_screen_reader=»https://www.nexweave.com/» min_height_tablet=»300″ min_height_phone=»200″]

Nexweave:

[/fancy_box][vc_column_text css_animation=»fadeInUp» css=».vc_custom_1690546330208{margin-top: 30px !important;margin-bottom: 30px !important;}»]Ayuda a los equipos de ventas y marketing a crear experiencias multimedia, interactivas e hiperpersonalizadas.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=»no-extra-padding» column_padding_tablet=»inherit» column_padding_phone=»inherit» column_padding_position=»all» column_element_spacing=»default» background_color_opacity=»1″ background_hover_color_opacity=»1″ column_shadow=»none» column_border_radius=»none» column_link_target=»_self» gradient_direction=»left_to_right» overlay_strength=»0.3″ width=»1/4″ tablet_width_inherit=»default» animation_type=»default» enable_animation=»true» animation=»fade-in-from-bottom» bg_image_animation=»none» border_type=»simple» column_border_width=»none» column_border_style=»solid» delay=»100″][fancy_box box_style=»parallax_hover» icon_family=»fontawesome» image_url=»12312″ link_new_tab=»true» parallax_hover_box_alignment=»bottom» parallax_hover_box_overlay=»#ff2890″ parallax_hover_box_overlay_opacity=»0.9″ parallax_hover_box_overlay_opacity_hover=»0.9″ border_radius=»10px» image_loading=»default» color_scheme=»dark» secondary_content=»here’s some awesome text that would only be shown on hover» min_height=»400″ icon_size=»30″ icon_fontawesome=»fa fa-external-link» link_url=»https://particularaudience.com/ » link_screen_reader=»https://particularaudience.com/ » min_height_tablet=»300″ min_height_phone=»200″]

Particular Audience:

[/fancy_box][vc_column_text css_animation=»fadeInUp» css=».vc_custom_1690546384342{margin-top: 30px !important;margin-bottom: 30px !important;}»]Conecta a las personas con información relevante y contextualizada, sin mayor esfuerzo. [/vc_column_text][/vc_column_inner][vc_column_inner column_padding=»no-extra-padding» column_padding_tablet=»inherit» column_padding_phone=»inherit» column_padding_position=»all» column_element_spacing=»default» background_color_opacity=»1″ background_hover_color_opacity=»1″ column_shadow=»none» column_border_radius=»none» column_link_target=»_self» gradient_direction=»left_to_right» overlay_strength=»0.3″ width=»1/4″ tablet_width_inherit=»default» animation_type=»default» enable_animation=»true» animation=»fade-in-from-bottom» bg_image_animation=»none» border_type=»simple» column_border_width=»none» column_border_style=»solid» delay=»200″][fancy_box box_style=»parallax_hover» icon_family=»fontawesome» image_url=»12313″ link_new_tab=»true» parallax_hover_box_alignment=»bottom» parallax_hover_box_overlay=»#ff2890″ parallax_hover_box_overlay_opacity=»0.9″ parallax_hover_box_overlay_opacity_hover=»0.9″ border_radius=»10px» image_loading=»default» color_scheme=»dark» secondary_content=»here’s some awesome text that would only be shown on hover» min_height=»400″ icon_size=»30″ icon_fontawesome=»fa fa-external-link» link_url=»https://sequencing.com/» link_screen_reader=»https://sequencing.com/» min_height_tablet=»300″ min_height_phone=»200″]

Sequencing:

[/fancy_box][vc_column_text css_animation=»fadeInUp» css=».vc_custom_1690546406522{margin-top: 30px !important;margin-bottom: 30px !important;}»]Invita a descubrir una versión más saludable de cada persona, con atención médica personalizada e impulsada por su genética. [/vc_column_text][/vc_column_inner][vc_column_inner column_padding=»no-extra-padding» column_padding_tablet=»inherit» column_padding_phone=»inherit» column_padding_position=»all» column_element_spacing=»default» background_color_opacity=»1″ background_hover_color_opacity=»1″ column_shadow=»none» column_border_radius=»none» column_link_target=»_self» gradient_direction=»left_to_right» overlay_strength=»0.3″ width=»1/4″ tablet_width_inherit=»default» animation_type=»default» enable_animation=»true» animation=»fade-in-from-bottom» bg_image_animation=»none» border_type=»simple» column_border_width=»none» column_border_style=»solid» delay=»300″][fancy_box box_style=»parallax_hover» icon_family=»fontawesome» image_url=»12314″ link_new_tab=»true» parallax_hover_box_alignment=»bottom» parallax_hover_box_overlay=»#ff2890″ parallax_hover_box_overlay_opacity=»0.9″ parallax_hover_box_overlay_opacity_hover=»0.9″ border_radius=»10px» image_loading=»default» color_scheme=»dark» secondary_content=»here’s some awesome text that would only be shown on hover» min_height=»400″ icon_size=»30″ icon_fontawesome=»fa fa-external-link» link_url=»https://aflorithmic.ai/» link_screen_reader=»https://aflorithmic.ai/» min_height_tablet=»300″ min_height_phone=»200″]

Aflorithmic:

[/fancy_box][vc_column_text css_animation=»fadeInUp» css=».vc_custom_1690546461352{margin-top: 30px !important;margin-bottom: 30px !important;}»]Crea experiencias de audio atractivas e hiperpersonalizadas, producidas a escala, utilizando síntesis de voz de inteligencia artificial y la clonación de voz ética.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=»full_width_content» full_screen_row_position=»middle» column_margin=»default» equal_height=»yes» content_placement=»middle» column_direction=»default» column_direction_tablet=»default» column_direction_phone=»default» bg_color=»rgba(130,36,227,0.01)» bg_image_phone=»11862″ video_bg=»use_video» enable_video_color_overlay=»true» video_mp4=»https://videos.files.wordpress.com/CZBOBdFp/videoplayback.mp4″ background_video_loading=»default» scene_position=»center» top_padding=»8%» bottom_padding=»8%» left_padding_desktop=»6%» constrain_group_2=»yes» right_padding_desktop=»6%» translate_y=»-150″ text_color=»light» text_align=»left» row_border_radius=»none» row_border_radius_applies=»bg» overflow=»visible» enable_gradient=»true» color_overlay=»#54009e» color_overlay_2=»rgba(0,0,0,0.44)» advanced_gradient_angle=»0″ overlay_strength=»0.95″ gradient_direction=»left_to_right» shape_divider_position=»bottom» bg_image_animation=»none» shape_type=»» gradient_type=»default»][vc_column column_padding=»no-extra-padding» column_padding_tablet=»inherit» column_padding_phone=»inherit» column_padding_position=»all» column_element_spacing=»default» background_color_opacity=»1″ background_hover_color_opacity=»1″ column_shadow=»none» column_border_radius=»none» column_link_target=»_self» column_position=»default» advanced_gradient_angle=»0″ gradient_direction=»left_to_right» overlay_strength=»0.3″ width=»1/2″ tablet_width_inherit=»default» tablet_text_alignment=»default» phone_text_alignment=»default» animation_type=»default» bg_image_animation=»none» border_type=»simple» column_border_width=»none» column_border_style=»solid» gradient_type=»default»][vc_row_inner column_margin=»default» column_direction=»default» column_direction_tablet=»default» column_direction_phone=»default» text_align=»left» row_position=»default» row_position_tablet=»inherit» row_position_phone=»inherit» overflow=»visible» pointer_events=»all»][vc_column_inner column_padding=»no-extra-padding» column_padding_tablet=»inherit» column_padding_phone=»inherit» column_padding_position=»all» column_element_spacing=»default» background_color_opacity=»1″ background_hover_color_opacity=»1″ column_shadow=»none» column_border_radius=»none» column_link_target=»_self» gradient_direction=»left_to_right» overlay_strength=»0.3″ width=»1/1″ tablet_width_inherit=»default» animation_type=»default» bg_image_animation=»none» border_type=»simple» column_border_width=»none» column_border_style=»solid»][vc_column_text css=».vc_custom_1688521004946{margin-top: 40px !important;margin-bottom: 5px !important;}»]

Podcast

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Hiperpersonalización a escala, usando inteligencia artificial.

[/nectar_highlighted_text][/vc_column_inner][/vc_row_inner][vc_column_text css=».vc_custom_1690546655446{margin-top: 25px !important;}»] En este vídeo podcast de Data Iku, el profesor Tom O´Toole, de la Universidad de Northwestern, habla directamente del impacto de la inteligencia artificial en la tendencia de personalización masiva.[/vc_column_text][vc_row_inner column_margin=»default» column_direction=»default» column_direction_tablet=»default» column_direction_phone=»default» text_align=»left» row_position=»default» row_position_tablet=»inherit» row_position_phone=»inherit» overflow=»visible» pointer_events=»all»][vc_column_inner column_padding=»no-extra-padding» column_padding_tablet=»inherit» column_padding_phone=»inherit» column_padding_position=»all» column_element_spacing=»default» background_color_opacity=»1″ background_hover_color_opacity=»1″ column_shadow=»none» column_border_radius=»none» column_link_target=»_self» advanced_gradient_angle=»0″ 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Reportes / Expertos

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Data viz

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La personalización podría motivar la recompra de productos

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Dato curioso

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El 80% de los líderes empresariales dice que los consumidores gastan más (38% en promedio) cuando su experiencia es personalizada.  (Twilio Segment, 2023)

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1.Según Forbes, los proveedores de contenido lograrán relaciones de usuario aún más simbióticas en el futuro al personalizar la experiencia del usuario con el producto en sí.

2. Otro formato potencial sería el contenido reactivo, que reacciona en tiempo real ante los usuarios, alterando o adelantando el contenido para mantener el interés del espectador.  

3. Se proyecta que el mercado de IA conversacional en todo el mundo experimente un crecimiento sustancial, aumentando de alrededor de siete mil millones de dólares en 2021 a más de 18 mil millones de dólares, para 2026. (Markets and Markets, 2023)

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Futoriales anteriores:

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